A new website is usually right when the current site cannot clearly present the business or support the required functionality. A redesign suits a site with useful foundations but weak structure, content or mobile experience. SEO is often the first step when the website is already usable but important pages are not being found. A short review of the site, goals and existing visibility helps identify the sensible starting point.

The price depends on page count, content preparation, design depth, SEO work, forms and any custom functionality. The pricing page shows current starting points, but a useful quote needs the actual project scope.

Most service businesses need a homepage, focused service pages, an about page, a contact or quote page, trust content, FAQs and legal pages. The exact sitemap should follow your services and the questions customers ask.

A smaller website can often be completed in a few weeks. Larger redesigns, ecommerce projects and SEO-heavy websites take longer because content, feedback, integrations and testing require more work.

Useful starting information includes your current website, services, target areas, logo and images, competitor examples, content you already have, project goals and any important deadline.

I can help plan and write practical page copy, especially service sections, FAQs, calls to action and local SEO content. Specialist or regulated information still needs your review and approval.

Yes. An existing site can be rebuilt with clearer navigation, stronger service pages, better mobile layout, updated proof and a more useful enquiry journey.

WordPress is my main platform because it is flexible and practical for service websites, content sites and custom functionality. I can also advise on migrations and whether WordPress is the right fit.

Yes. Responsive behaviour, readable text, button sizes, forms and section spacing are checked across desktop, tablet and mobile layouts.

Yes. Normal pages, images, posts and business details remain manageable in WordPress. The setup should be practical for ongoing use rather than dependent on a developer for every small change.

Ownership, licences, administrator access and renewal responsibilities should be stated clearly in the proposal. Your domain and key business accounts should remain under your control. Hosting, paid software and third-party subscriptions are identified separately when they are not included in the agreed scope.

Hosting and domain costs should be shown separately from design work unless a proposal specifically includes them. This keeps renewals and ownership clear.

In many cases, yes. I first review the website, hosting, plugins and issue so I can confirm whether the work is practical and safe to take on.

Basic SEO foundations can be planned during the build, including page structure, headings, metadata, internal links and crawlable content. A deeper SEO campaign requires additional research, content and ongoing work.

An SEO audit is a structured review of how search engines discover, crawl, index and understand important pages. It is especially useful before a redesign or migration, after an unexplained search decline, when indexing reports change or before a major content expansion.

No responsible SEO provider can guarantee a ranking position. Search performance depends on competition, website quality, authority, content, technical health and changes in search results.

Local SEO helps a business appear for searches connected to a town, city or service area. It includes useful service and location pages, consistent business details, reviews, local relevance and Google Business Profile support.

Creating and managing an eligible Google Business Profile is free. Optimising the profile properly still takes accurate business information, suitable categories, service details, photos, review processes and a website that genuinely supports what the business offers.

Some technical and on-page improvements can be noticed quickly, but meaningful organic growth often takes months. Timing varies by competition, existing authority, content quality and consistency.

They affect user experience and can support search performance. Speed alone does not replace useful content, relevance and authority, but a slow or difficult site can reduce engagement and enquiries.

Core Web Vitals are Google metrics related to loading performance, responsiveness and visual stability. They are useful diagnostic signals, but a good website also needs useful content, clear navigation and reliable enquiry paths.

After launch, key links, forms, mobile behaviour and SEO settings are checked. Ongoing maintenance, content updates and improvements can be handled separately when needed.

Yes. Maintenance can include core, theme and plugin updates, backups, small content changes, troubleshooting and periodic performance checks.

Yes. The work may include image optimisation, caching, script review, plugin cleanup, database checks and layout changes. The exact improvements depend on the hosting and how the site is built.

Yes. A safe migration includes backups, files and database transfer, domain or DNS changes, email considerations, SSL, redirects and post-migration testing.

Yes, where the project needs a product catalogue, online payments or WooCommerce functionality. Ecommerce requires additional planning for products, checkout, delivery, taxes, emails and ongoing management.

Conversion rate optimisation is the structured improvement of the journey from a suitable visit to an enquiry, booking, call or purchase. It can involve messaging, trust, calls to action, forms, mobile usability and measurement rather than a promised percentage uplift.

Yes. Custom plugin or shortcode-based functionality can be considered when standard WordPress tools do not meet the requirement cleanly.